virtual conference for the March 23, 2011
by: Don Ariel
by: Don Ariel
Start saying that we are all part of a new cultural scene, technological and even anthropology: Facing the reality that emerges from the coexistence with the new technologies communication we can be classified into digital natives and digital immigrants . The truth is that we have witnessed a new era marked by globalization, the growing presence of interactive, Internet and the growing importance of computer networks and existing social networks that have transformed the world - more than ever - in a small global village.
"It is clear that this change of time is one feature the emergence of new information technologies, communication and entertainment. Thanks to them have reduced distances, times have accelerated, increasing the possibilities of communication and have created new languages, aesthetics and social mores. So when we talk about globalization, we must not only think spontaneously in economic but also overwhelming and exciting as of cultural globalization, conveyed by the media. "
(CELAM: Globalization and the New Evangelization
in Latin America and the Caribbean 1999-2003. N. 98)
However, when thinking about new technologies and challenges we must not lose sight of the cold data access and actual use we make of new technologies so we will not be too disembodied reflection of reality.
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| (figure taken from: http://www.internetworldstats.com/stats10.htm # English) |
According to this chart statistics, over 14 million inhabitants of Ecuador, a little over 2 million (16.0%) have Internet access which could be interpreted more than 80 % of the population uses the Internet.
However, the new technologies not only limited to Internet, but they are an important thermometer.
The next-generation cellular, video, mp3 music players, i-pods, laptops, etc.. are also part of this new technology and each again are spreading in society, especially when it comes to the younger generation.
This world has changed the way of being and doing radio , and the same can be said of television or print. With the advent of new media technologies are no longer pure.
This time I want to focus the discussion on only two aspects, that does not mean they are the most important, but help to reflect about the challenges facing the technology world:
a) from the point of view of the issuer (the radio), and
b) from the point of view of receivers (listeners)
CHALLENGES FOR THE ISSUER (THE CATHOLIC RADIO)
I think it should enhance the look " glocal", a term that comes from mixing between globalization and localization, "think globally, act locally."
cultural level, as Antonio Bolivar, Professor of Education and School of the University of Granada, glocalization is the mixing that occurs between the local and particular elements of the globalized. Means that in a global world in which we are witnessing a gradual abolition of borders in economic, political and social, it increases the cultural barriers, generated by people who defend their traditions of cultural globalization. Communicatively
could say that it is adapted to the cultural context of globalization, but differentiating products and services in function to the needs of the local cultural context.
This means that while on one hand we have "a sea of \u200b\u200binformation" (infotoxicación), will be much more useful to collate the information and provide all information and communication products that reflect the specific local situation. The parish community radio or give us an example of how you can communicate locally in a global world.
is not enough to produce local communication services thinking that will automatically be inserted into the global comuncación it is necessary that the communication through our media glocally be conceived as what you say to a small town or ; community may be of interest to everyone, so the language must be understood and assimilated even for those outside of our context, ie the code or language we use is interpreted by most users.
an example. The new technologies help to explain better: today is very common that young people have mobile media where downloading information, and understand music information, news, videos, text, etc. How many of our radios offer podcast? especially when not required to invest financially in this service because there are free tools to offer this service.
radio Thus not only do is to make the traditional speech, the radio - thanks to new technologies - becomes a news agency in text or audio through your website, including web-tv. While it is important to stress the need to consider the contents and the language used by these new technologies, they have - as you can imagine - features such as agility, synthesis and short messages. A POINT OF VIEW OF THE RECEIVER (THE AUDITORS)
While the separation between transmitter and receiver is increasingly more subtle and even be confusing, this time helps us to reflect more orderly on the challenges to the new technological environment.
In this sense, we can not conceive of recipient users or listeners as an amorphous mass, the new technologies give us the opportunity to meet and interact with our users, know their preferences, address their questions, take comments and criticisms made by the new media.
Especially in the world of Social Networks (is facebook, orkut, hi5, twitter) a thermometer can find useful to know whether the work performed or service is efficient or whether they are using social communication tools amplifiers only reckless as to whether they receive the message they understand, or are interested in it.
Through these social networks every radio program, or each communication product can be discussed, evaluated, criticized by actual users. Which gives us real feedback and useful for diagnostic honest about how we are communicating.
In many websites or blogs of Catholic Radio will be very useful to have the contact information and my user experience I can say that the photos, blogs, chat or messaging systems where they "hear the voice of users" ayuadan to keep our feet on the ground. Knowing who our users are able to give specific services.
other hand our users, formerly called receptors, with our help, can assume his new role as issuers characteristic of new media. Citizen journalism has been born thanks to these new communication technologies on which we are considering.
NETWORKING
One of the raisons d'être of the Pontifical Council for Communications by statute " encourage and stimulate communication in the Catholic Church , this rationale of Vatican is in tune when cultural, communication and technology which we live.
When we find elements of common interest, respecting our charisms and identities within the Catholic Church and began to make networking projects .... put into action what so far have reflected theoretically.
Thus for some years the Pontifical Council for Social Communications, along with other international organizations is driving the creation of an instrument to facilitate mutual contact between the entities of the Catholic world wide communication.
Thus was launched a global directory of Catholic media http://www.intermirifica.net/ called trying to collect contact details of media and communication realities of the world by way of a wiki-directory, where registered users of this site may supplement, modify , correct and update the contact information.
Clearly no one can force anyone to communicate with other realities, or to realize synergies and exchanges, but those journalists who are looking to network in this directory you can find an instrument global facitiará this "conversion to communicate" , an instrument to facilitate the first contact in this world glocal.
- ends -
here I leave this recipe .... 
wonderful people) I have not had any accidents with anyone (not worth 
) as the above, when I 
had no idea where they come up and now seeing the amount of blogs that I almost feel I know ... it pequenino 
that I am (1.54 ... 
) not very well give me the lyrics ... I'm more of oral 
for following long to know that more than once, your comments much 
encouraged me, I stay in my line 
.... Cooking 
for my people and share it with everybody and every one of you @ s @ 
with it and I feel very rewarded. And after I leave this stuff this cake I made for my little boy for his birthday. 
not express the taste .... 
