Saturday, May 17, 2008

How To Pop My Sacroiliac

Against a stupid slogan, a successful advertising

always put me nerves Movistar advertising slogan. Yes, that "as we are more, pay less." Except sometimes very marked, advertising This company has not been enough to shoot rockets in their creativity and originality. But this phrase was a source of merriment in the courses taught, as I allowed some chunga about it.

If analyzed, it gives me the impression that the former, lies. Nothing to see how large base of customers that pay more or less. This gives your customer profile as your mobile usage. Point.

Secondly, it seems that is a song to belong to an exclusive private club, rather than attract customers to the fact, to which I am opposed because it is the purpose of advertising. And third, it seems that the non-Movistar is a kind of freak, and I say something to me, beyond advertising and permeates the very structure of the company. Ah, the old monopolies, how much it costs to change the chip!.

The thing is that it is a slogan easy as pie, simple and a real trick. However, his real weakness is how easy it is "sharpening" that is, reject it. Here you have two examples of Mobile Virtual Network Operators, which rely on the original ad Movistar, knocked down the message so compelling. Judge for yourselves by comparing with the original.

The original and "unique"




Symi to load:



Másmovil And, to me an overwhelming logic.


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